Kelly McLaughlin on Building Individual Giving Programs | Nonprofit411 Podcast

In this episode of the Nonprofit411 Podcast, Sarah Barton is joined by Kelly McLaughlin, founder and CEO of From Scratch Fundraising. They discuss building individual giving programs from scratch, the importance of community-driven fundraising, and the unique approaches Kelly uses to help small organizations create sustainable funding strategies. Kelly also shares insights on engaging donors and making marketing an integral part of nonprofit success.

Kelly McLaughlin is the founder and CEO of From Scratch Fundraising, specializing in helping nonprofits build individual giving programs from the ground up. She brings years of experience in nonprofit fundraising and focuses on creating systems that enable smaller organizations to scale their donor engagement and fundraising efforts efficiently.

Key Takeaways:

• • Building sustainable individual giving programs from scratch is essential for nonprofits, and starting with simple systems can set the foundation for long-term success.

  • A focus on donor relationships and understanding how to make fundraising personal and mission-driven leads to higher donor retention and engagement.

  • Nonprofits need to show their donors who they are and build community with them, rather than just focusing on asking for donations.
    
    Show LInks

    • From Scratch Fundraising (https://www.fromscratchfundraising.com)

    • Nonprofit411 Website (www.nonprofit411.org)

    • Find Kelly on LinkedIn: (https://www.linkedin.com/in/kelly-mclaughlin-funds/)

    • Visit Our Sponsor GiveSuite: (https://sales.givesuite.com/get-a-demo?am_id=sarah7593h7593)