Diversifying Nonprofit Strategies through Social Media with Julia Campbell | Nonprofit 411 Podcast

In this episode, Sarah Barton hosts Julia Campbell, nonprofit marketing expert and host of the Nonprofit Nation podcast, to explore effective digital fundraising strategies for nonprofits. Julia explains how organizations can build confidence and success in digital fundraising by focusing on community, ownership of data, and aligning digital strategies with long-term mission goals. She shares actionable steps on using email, CRMs, and social media to reach supporters authentically while reducing reliance on changing algorithms and platforms.

 

Key Takeaways:

• Building a community of like-minded supporters is crucial; focusing on those already aligned with your mission strengthens engagement.
• Diversifying communication channels and emphasizing email and CRM tools help nonprofits maintain control over donor relationships.
• Being intentional with digital tools supports long-term goals and avoids burnout from overextending on multiple platforms.

 

Resources:

• Julia Campbell’s Digital Fundraising Consulting: https://www.linkedin.com/in/juliacampbell/
• Nonprofit Nation Podcast - https://podcasts.apple.com/us/podcast/nonprofit-nation-with-julia-campbell/id1580962609 
• Nonprofit411 Grant Writing Proposal Guide: https://nonprofit411.info/grantproposal
• For more resources, visit nonprofit411.org

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